May 212014
 

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A new Huggies ad is out!  It was part of a multi-day shoot that involved a couple of different locations.  You can see more of my work for Huggies here.

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Due to logistics with the number of babies and the other shots we had to do that day, I decided that it would be easiest and cost effective to build a grocery store in the studio. Above, Dario Diovisalvi of Production & Logistics and can be seen sussing it out at Gary’s Loft Brooklyn.  I was confident that it would work and set up some flats to show how I would compose it.  Later, with the help of set builder Liz Englehardt who ultimately put the set together, I devised some commercial looking light fixtures with a Profoto globe light and a Winco punch bowl I found at a kitchen supply place. They worked great as  a light source for the back of the set and blended in with the rest of the set.

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We had a great crew.  Thanks to Kimberly-Clark and Ogilvy Chicago for the opportunity!