May 072013
 

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I got to work with Kimberly-Clark and Ogilvy & Mather on another great Huggies campaign.

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One of the big challenges we faced on this shoot was getting our little ones to point. We knew we would seldom get them to stick out a finger at ages 4-12 months. But I came up with a few gadgets to at least encourage them to put their arms forward.  The most successful was the acrylic rod below.

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The lighting was pretty involved, especially the crib shot on the right.  We had to be pre-lit for a standing version (see our doll stand in) as well as the overhead.

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We had a talented team in Austin: Ogilvy Group Creative Directors Chris Turner & David Metcalf, Creative Director Vince Soliven, Senior Art Buyer Susan Hatten, Wrangling by Bethany Pettigrew of Bambini, Diaper Styling & Hair by Heidi Samuda, Production by Dario Diovisalvi, Sets by Bruce Curtis, Wardrobe by Bonnie Markel, Gear & Digital from Taylor Jones & Texas Grip and my superb assistants, Jason Griego and Ryan Goodrich.