I got to work with Kimberly-Clark and Ogilvy & Mather on another great Huggies campaign.
One of the big challenges we faced on this shoot was getting our little ones to point. We knew we would seldom get them to stick out a finger at ages 4-12 months. But I came up with a few gadgets to at least encourage them to put their arms forward. The most successful was the acrylic rod below.
The lighting was pretty involved, especially the crib shot on the right. We had to be pre-lit for a standing version (see our doll stand in) as well as the overhead.
We had a talented team in Austin: Ogilvy Group Creative Directors Chris Turner & David Metcalf, Creative Director Vince Soliven, Senior Art Buyer Susan Hatten, Wrangling by Bethany Pettigrew of Bambini, Diaper Styling & Hair by Heidi Samuda, Production by Dario Diovisalvi, Sets by Bruce Curtis, Wardrobe by Bonnie Markel, Gear & Digital from Taylor Jones & Texas Grip and my superb assistants, Jason Griego and Ryan Goodrich.